What is Visual Brand Identity?
Visual brand identity is very important – it will help you connect with your ideal client and build trust. But what is it and why does it matter?
Have you ever looked at an Instagram or Facebook feed of a business or brand and wondered why it looks so cohesive and beautiful? You know the moment something pops up in your feed, without even double checking, that you know who posted it. That’s the beauty of visual brand identity. Good news is that it’s not as hard as you think and you can achieve the same thing and it doesn’t need to cost you a thing.
Visual branding is a pretty big and broad concept (way outside the scope of this post) but a consistent visual identity is a big piece of that puzzle. A cohesive visual identity across all your visual assets (both digital and print) builds trust with your ideal client or customer and It creates an emotional reaction for them, thereby impacting a consumer’s decision to interact with your business in some way.
If you’re anything like we were when we were starting out (or before we found our visual brand identity not that long ago), we had no idea what we were doing. We started seeing people post brand identity mood boards – we created our own and since we’ve been consistent with using it, we’ve seen major growth in our social media feeds especially. You can too. You just need to decide what your brand’s visual identity will look like.
Build your Mood Board using our free canva template
Our not so secret weapon is Canva (we’ve linked it <– there to make it easy to sign up for a free account if you don’t already have one). They have a paid version which adds features (we use Canva for Work because of the volume we work with and some of the features it offers- fortunately it’s super reasonable for almost every budget to upgrade if you so choose), but the free version is absolutely jam packed with goodness that can help you to create a cohesive visual brand across your website, print and your social media accounts. And although we sometimes include affiliate links, this is not one of those times. We just think it’s a tool every entrepreneur should know about. In fact we even printed our beautiful business cards with Canva – it’s amazingly versatile!
This tutorial will walk you through the process of building a visual brand board that you can then print and have on hand when you are working with visually branded materials.
And if you find this post helpful – we’d love it if you shared it on social media to help other entrepreneurs get their visual brand identity game back on point!