E-mail lists are one of the most powerful marketing tools available to businesses.
They are not not built on borrowed webspace like a social media account and it’s algorithm proof. And it’s the ultimate online business relationship building tool you have.
We’re breaking down:
- what you need to start an email list
- three things that your Opt-in needs to have
- what it means to serve your audience
- why unsubscribes shouldn’t worry you
- some tips to writing emails for your audience
- why a massive list is not necessarily better (hint : it has to do with engagement)
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