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Episode 28 – A primer on algorithm proofing your business by building an email list

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E-mail lists are one of the most powerful marketing tools available to businesses.

They are not not built on borrowed webspace like a social media account and it’s algorithm proof. And it’s the ultimate online business relationship building tool you have.

We’re breaking down:

  •  what you need to start an email list
  • three things that your Opt-in needs to have
  • what it means to serve your audience
  • why unsubscribes shouldn’t worry you
  • some tips to writing emails for your audience
  • why a massive list is not necessarily better (hint : it has to do with engagement)

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